(860) 678-4300



Have we got news for you!

What's the buzz? Want the scoop? Check out our noteworthy news that's hot off the presses!


Bluespire Senior Marketing Releases New & Improved Floor Plan Module for Website Clients

May 09, 2018

• The module makes it easier for prospects to download and view floor plans

• Module also makes it possible to check availability of a favored plan

WEST HARTFORD, Conn., May 9, 2018 - Bluespire Senior Marketing, a leading marketing firm specializing in senior living, has announced the launch of a new and improved floor plan module product for websites. The module allows a prospect viewing a senior community’s website to download, preview, and even check availability of floor plans offered at the community. “When prospects are conducting research online, floor plans are one of the top three pages they view,” says Jessica Kraft, Executive Vice President of Bluespire Senior Marketing. “Floor plans are important because they begin to make the idea real. They help to visualize living in that space, place furniture and get excited about opportunities.”

A strong website is an essential tool in marketing a senior living community. Bluespire Senior Marketing is offering free website audits to help community’s identify opportunities to enhance their presence and to make their site a stronger lead generator. A demo of the new Floor Plans Module is available online at https://demos.bluespireseniormarketing.com/floor-plans-select. For more information on the module or for a free website audit, contact info@bluespireseniormarketing.com.

About Bluespire Senior Marketing

The needs of today's senior living communities are constantly changing: move-ins versus move-outs, working hot leads and generating new ones. Bluespire Senior Marketing has nearly three decades of experience working in the senior living industry. We have provided marketing services for more than 200 communities in over 38 states, ranging from high-end, destination CCRCs and multi-site CCRCs to single-owner assisted living and skilled nursing communities. Our leadership and strategy team features individuals who have worked for many years in senior living, partnering with a variety of clients and helping each of them achieve success. Our exceptional creative team is comprised of multiple individuals who have been creating senior living materials for 20+ years. Together, we use this combined experience to create marketing and response-based plans that move seniors to act.

Return to News Article Listing

When you're tired of those half-empty bottles of inspiration... Contact the big idea company!

Ask a question. Get in touch. Fill out those boxes down there—or give our Hartford office a jingle at 860-678-4300.